Australian (Milk)
I had the opportunity to work on a campaign for Australian, a dairy brand committed to delivering the best taste, quality, and purity.
The goal was to visually emphasize that their products are made with real, pure milk, reinforcing trust and authenticity in every message.
To achieve this, the logo was integrated into the background, blending seamlessly with the iconic black-and-white cowhide pattern, making it feel like a natural part of the design.
This approach aimed to strengthen brand recognition—allowing people to identify Australian without even needing to see the brand name.
The result was a clean, impactful, and memorable campaign that highlighted what makes Australian dairy truly exceptional.
The messages were: "Drink milk that’s actually milk", "This milk is actually milk" and "Pure, real milk".
