I had the opportunity to work on a Principal Forte campaign, a liver protector designed to help you enjoy the party without the aftermath. The challenge was to visually communicate its effectiveness in combating the effects of drinking, reinforcing the idea that you can celebrate with confidence while keeping your liver protected.
Principal Forte
The key visual featured a boxing glove smashing through the word "parranda" (slang for party), symbolizing how Principal Forte helps you take on the night without worry. With a bold, energetic, and dynamic design, the campaign delivered a clear message: party hard, stay protected.
