Ricardo Ajcivinac — Illustrator & Visual Artist
Concept-driven illustration for brands, campaigns and culture, combining traditional drawing, digital craft and AI-assisted workflows.
Illustration · Art Direction · Campaigns · Branding · Generative AI
SELECTED WORK -
SELECTED WORK -
Spotify — Where Music Takes You
Campaign Illustration · Visual Storytelling · AI-Assisted Exploration
CHALLENGE
Create an illustration-led campaign that captures the emotional experience of music without relying on artists, album artwork or Spotify's interface.
IDEA
Music as a Portal. Ordinary moments gradually transform into memories, emotions and imagined worlds.
REALITY → TRANSITION → IMAGINATION
Sketch → AI Exploration → Art Direction, Inking & Digital Color
Headspace — Meet your mind
Character Design · Illustration System · Storytelling
CONCEPT
Turning everyday mental states into relatable characters that can live across educational, social and digital experiences.
Character 01
Front / side / expressions
Character 02
Situations
Character 03
Poses / actions
Character Library
ChatGPT — Impossible Materials
Character Design · Generative AI · Illustration · Art Direction
CHALLENGE
Explore how generative technology can turn familiar objects into visually impossible materials.
AI workflow
Concept sketch → AI Exploration → Human Art Direction
AI didn’t quite get the pose right, so I stepped in to art-direct the result, correcting the leg position and adjusting the arms to make the movement feel more natural.
Art Directed Result and Variations
SELECTED ARCHIVE -
SELECTED ARCHIVE -
Additional work across advertising, editorial, entertainment, branding and social.
About
I'm Ricardo Ajcivinac, an illustrator and visual artist based in Guatemala, with a background spanning illustration, graphic design, advertising and commercial creative work.
My practice combines traditional pen-and-ink drawing with digital design and emerging AI workflows to create visual systems, campaigns and stories for brands and culture.
15+ YEARS
Illustration, design & creative experience
65K+
Illustration audience
GLOBAL
Remote collaboration
Adobe Photoshop · Illustrator · Procreate · Generative AI
Let's work together.
I'm interested in building ideas, testing what works and turning those learnings into better results.