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DESIGN
I'm a Guatemalan image maker crafting bold, intentional visuals for brands, content and campaigns.
From visual identity to social media and beyond, I turn ideas into design that speaks clearly and stands out.
Take a look at some of my design work.
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MACABRA
Album art
2025
Macabra
In 2025 for the debut album of Macabra, titled Crescencio No Duerme, I developed a cover that visually captures the haunting narrative behind the music: the idea that ever since childhood, we are followed—hunted—by invisible plagues.
The concept blends innocence with unease, portraying a surreal and unsettling atmosphere that reflects the album’s core themes. Symbolism, textures, and composition were carefully crafted to evoke a sense of persistent dread, blurring the line between nightmares and memory.
The visual identity supports the emotional tone of the project, reinforcing the idea that the things we fear most often begin in childhood—and never truly leave.
BLOWPILL
In 2019 I had the pleasure of working on the visual identity for BLOWPILL’s debut album—a raw, high-energy project deeply influenced by nu-metal and hardcore. With themes of anxiety and anger at its core, the goal was to create an aesthetic that visually captured the intensity and emotion of their music.
A project full of energy, chaos, and emotion—just like their sound.
(2021) Beyond the album, I also developed the artwork for a single inspired by alien abductions and UFO phenomena, bringing an eerie, otherworldly vibe to the visuals.
(2025) EP Cover Design – Single Series
This project involved the design of cover art for a series of singles that were part of the same EP. Each track was released individually, using a unified cover design with distinct color variations for each song.
The goal was to create a cohesive visual identity for the EP while giving each single its own unique presence. The core artwork remained consistent across all releases, reinforcing brand recognition and thematic unity, while the color shifts reflected the mood and character of each individual track.
This approach allowed for visual consistency across the project, while also offering subtle storytelling through color.
Monocromo Tattoo
I had the absolute pleasure of collaborating with Monocromo Tattoo to support him in refining his brand identity. Along with his other two tattoo projects:
Monocromo Tattoo is dedicated to creating stunning, custom tattoos that blend artistry and individuality, providing clients with meaningful, lifelong pieces.
For this rebrand, I combined his bold creative vision with a sleek and modern aesthetic, drawing inspiration from modern tattoo artistry and contemporary design.
Small Tattoos Guatemala, is all about delicate, minimalist tattoos—perfect for those looking for subtle yet meaningful designs.
The second, Fineline Tattoo Guatemala, focuses on fine-line and microrealism tattoos, bringing intricate details to life on a larger scale.
For both rebrands, I aimed for a modern and approachable look, aligning with the studio’s commitment to precision and artistry while making their identity feel fresh, welcoming, and refined.
Advertising
Throughout my career, I’ve worked on numerous advertising campaigns designed for mass media, taking on roles from design to art direction to solve commercial challenges and drive sales through high-impact visuals.
With a focus on capturing consumer attention, I’ve developed campaigns that blend strategic design with striking imagery, always working closely with creative directors, copywriters, and production teams to ensure the best possible outcome.
From concept development to execution, I’ve also collaborated with photographers and directed photoshoots, ensuring that every visual element aligns with the campaign’s objectives and resonates with the audience.
Cry Baby Donuts
(2020) It was a vegan donut brand whose main sales channel was Instagram. To boost engagement and drive sales, I developed a visually compelling brand identity tailored specifically for this platform.
From the logo and menu to Instagram stories and posts, every design element was crafted to enhance visibility, attract customers, and create a cohesive, engaging experience.
